Privacy Policy

1 Information We Collect

We collect information that you voluntarily provide to us, as well as information automatically collected when you interact with our Website. The types of personal information we may collect include:

1.1 Personal Identification Information

• Full name – Required for order processing and account creation
• Email address – Used for order confirmations, shipping updates, and marketing (with consent)
• Phone number – For order-related communication and delivery coordination
• Billing and shipping address – Required to process and deliver your orders across Canada
• Payment information – Credit card details, billing address (processed securely; we do not store full card numbers)

1.2 Account Information

• Username and password – For account access on our Website
• Order history – Products purchased, dates, amounts, and preferences
• Wishlist items – Products you've saved for future reference
• Product reviews and ratings – Feedback you choose to share publicly

1.3 Automatically Collected Information

• IP address – Used for fraud prevention and geographic analytics
• Browser type and version – To optimize Website performance
• Device information – Operating system, screen resolution, device type
• Browsing behavior – Pages visited, time spent, products viewed, referring URLs
• Geolocation data – Approximate location based on IP (city/province level only)

2 How We Collect Information

We collect personal information through the following methods:

2.1 Direct Collection

• When you create an account on our Website
• When you place an order for perfumes or related products
• When you subscribe to our newsletter or marketing emails
• When you contact us via email, phone, or contact form
• When you leave a product review or complete a survey
• When you visit our physical store at 69 Castle Hill Dr, Scarborough, ON

2.2 Automated Collection

• Cookies – Small text files stored on your device (see Section 5)
• Web beacons and pixels – Used for analytics and marketing
• Server logs – Automatically record Website activity
• Analytics tools – Google Analytics, Facebook Pixel (with your consent)

3 How We Use Your Information

We use your personal information for the following legitimate business purposes:

3.1 Order Fulfillment & Customer Service

• Process and deliver your orders across Canada
• Send order confirmations, shipping notifications, and delivery updates
• Process returns, refunds, and exchanges per our Return Policy
• Respond to inquiries, complaints, and support requests
• Verify identity for fraud prevention and account security

3.2 Marketing & Communication (With Consent)

• Send promotional emails about new arrivals, sales, and exclusive offers
• Personalize product recommendations based on your browsing and purchase history
• Notify you about restocked items on your wishlist
• Deliver targeted advertisements on social media platforms

3.3 Website Improvement & Analytics

• Analyze Website traffic and user behavior to improve navigation
• Identify and fix technical issues
• Optimize product displays and search functionality
• Conduct market research to better serve Canadian customers

3.4 Legal Compliance

• Comply with Canadian federal and provincial laws (PIPEDA, CASL)
• Respond to lawful requests from government and law enforcement
• Enforce our Terms & Conditions
• Protect against fraudulent transactions and security threats

4 How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We only share your data under the following circumstances:

4.1 Service Providers

We share information with trusted third-party vendors who help us operate our business:

• Payment processors – Stripe, PayPal (for secure transaction processing)
• Shipping carriers – Canada Post, UPS, FedEx, Purolator (for order delivery)
• Email marketing – Klaviyo, Mailchimp (for newsletter distribution)
• Analytics – Google Analytics (for Website performance analysis)
• Hosting – Cloud hosting providers (for Website operation)

All service providers are contractually obligated to protect your data and use it solely for the services we request.

4.2 Legal Requirements

We may disclose information if required by:

• Canadian court orders, subpoenas, or legal processes
• Law enforcement agencies investigating fraudulent activity
• Tax authorities for compliance with CRA (Canada Revenue Agency) requirements

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the new entity. You will be notified via email and/or a prominent notice on our Website.

5 Cookies & Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files placed on your device that help us recognize you and remember your preferences.

5.1 Types of Cookies We Use

• Essential Cookies: Required for Website functionality (shopping cart, checkout, login)
• Performance Cookies: Analyze how visitors use our site (Google Analytics)
• Functionality Cookies: Remember your preferences (language, currency, location)
• Advertising Cookies: Deliver relevant ads (Facebook Pixel, Google Ads)

5.2 Managing Cookies

You can control cookies through your browser settings:

• Block all cookies (may prevent Website functionality)
• Delete existing cookies
• Set notifications for cookie requests
• Use private/incognito browsing mode

For more information, visit Office of the Privacy Commissioner of Canada – Cookies.

6 Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

• Account information: Retained until you delete your account or request deletion
• Order records: Retained for 7 years for tax and accounting compliance (per CRA requirements)
• Marketing consent: Retained until you unsubscribe
• Website analytics: Anonymized after 26 months
• Customer service communications: Retained for 2 years after resolution

After retention periods expire, data is securely deleted or anonymized.

7 Data Security

We implement industry-standard security measures to protect your personal information:

• 256-bit SSL/TLS encryption – All data transmitted between your browser and our server is encrypted
• PCI DSS Level 1 compliance – Highest standard for payment card security
• Secure servers – Protected by firewalls, intrusion detection, and regular security audits
• Access controls – Only authorized employees can access personal data, and only for legitimate purposes
• Two-factor authentication (2FA) – Available for customer accounts
• Regular backups – Encrypted backups stored in secure Canadian data centers

8 Your Privacy Rights

Under Canadian privacy laws, you have the following rights regarding your personal information:

8.1 Access & Rectification

• Request a copy of all personal data we hold about you
• Correct inaccurate or incomplete information
• Update your account details anytime through My Account

8.2 Data Portability

• Request your data in a structured, commonly used format (JSON, CSV)
• Transfer your data to another service provider

8.3 Deletion

• Request deletion of your personal information ("right to be forgotten")
• We will comply within 30 days, subject to legal retention obligations

8.4 Withdraw Consent

• Opt out of marketing communications at any time
• Disable cookies through browser settings
• Request that we stop processing your data for specific purposes

8.5 Complaint

If you believe we have violated your privacy rights, you may file a complaint with the Office of the Privacy Commissioner of Canada at www.priv.gc.ca.

9 Children's Privacy

Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a minor has provided us with personal data without parental consent, we will delete it immediately.

If you are a parent or guardian and believe your child has provided us with information, please contact us at info@myperfumesoutlet.com.

10 International Data Transfers

Your data is primarily stored and processed in Canada. However, some of our service providers may process data in the United States or other jurisdictions. When data is transferred internationally, we ensure:

• The recipient country has adequate privacy protections (as determined by Canadian authorities)
• We have contractual agreements requiring equivalent privacy safeguards
• Data is protected by Standard Contractual Clauses (SCCs) where applicable

By using our Website, you consent to the transfer of your information to countries outside Canada for processing in accordance with this Privacy Policy.

11 Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or business operations. When we make changes:

• We will post the updated policy on this page
• We will update the "Last Updated" date at the top
• For material changes, we will notify you via email or a prominent Website banner
• The updated policy becomes effective immediately upon posting

We encourage you to review this Privacy Policy regularly. Your continued use of our Website after changes constitutes acceptance of the updated policy.

12 Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: